Plans and pricing

Choose the response, follow-up, and website support your business needs.

Both plans include the core Oakwell Relay system: guided customer intake, immediate email alerts, a shared lead pipeline, follow-up reminders, analytics, and monthly reporting. Relay Pro adds text alerts, review automation, an estimator, and a second intake form. Keep your current website or add the five-page website we build.

Get my free lead-flow audit Read common questions

What your onboarding fee includes

We configure your customer questions, embed the intake on your website, connect the alerts, set up the lead pipeline, verify analytics, and test the complete request flow. You provide the business details and approve the setup. We handle the implementation on whatever website platform you use.

Best starting point

Relay

$149 onboarding + $69/month

3-month minimum term on your own website

Annual prepay: $149 onboarding + $690/year

Annual billing includes two months free compared with monthly billing.

Best for a local service business that wants a better customer request experience, immediate email alerts, one shared lead pipeline, consistent follow-up, and clear reporting.

One guided intake form embedded on your website and editable from your portal
Shared lead pipeline with stages, follow-up reminders, insights, and CSV export
Fast callback and note logging from your phone
Immediate email alert when a customer submits a request
Automatic confirmation email to the customer
First-party website analytics without third-party tracking cookies
Plain-English monthly performance report
Done-for-you installation on Wix, WordPress, Squarespace, or a custom website

Get started with Relay

Relay Pro

$249 onboarding + $119/month

3-month minimum term on your own website

Annual prepay: $249 onboarding + $1,190/year

Annual billing includes two months free compared with monthly billing.

Best for businesses where response speed, online reviews, and early pricing questions have a major effect on which company the customer chooses.

Everything included with Relay
Text-message lead alerts, including A2P carrier registration handled for you
Automatic review requests after won jobs, plus review monitoring
Instant Quote / Estimator widget for customers asking about rough pricing
A second guided intake form for another service line or customer journey
Priority support

Get started with Relay Pro

Add a website only when you need one

+ Website

$299 build + $59/month

6-month minimum term when we build it

Every standard website we build has the same five-page scope and published price. It connects directly to Relay, so the customer experience, lead tracking, analytics, and reporting work together from launch.

Five pages written and built around the services your customers need
Fast mobile-first design connected directly to Relay intake and analytics
Hosting, SSL, maintenance, and security handled
Two content updates each month by email request
Domain registration included up to $25 per year
Additional pages available for a one-time $99 fee each

Projects with ten or more pages, multiple locations, custom routing, or complex estimators are quoted separately, starting at $699. Request a custom quote

Start with visibility

Website Report Card

$19/month, no setup fee

Use the Website Report Card when you are not ready for a full lead system but still want to know what customers do on your current website and which improvements deserve attention first.

First-party analytics installed on your current website
Form requests and click-to-call activity measured
One plain-English email each month showing what happened and what to improve first
Included at no additional cost with Relay and Relay Pro

Start with the Report Card

Already received a private website preview?

Claim the complete package shown on your postcard: Relay + Website for $448 setup + $128/month, or Relay Pro + Website for $548 setup + $178/month. Any introductory offer printed on your postcard is applied during checkout. Claim your preview

Plan comparison

See exactly what your business receives with each plan.

Both plans use the same core intake, pipeline, follow-up, analytics, and reporting system. Choose Pro when faster mobile alerts, reputation tools, pricing guidance, or a second intake path add meaningful value.

Feature	Relay$149 onboarding$69/month3-month minimum	Relay Pro$249 onboarding$119/month3-month minimum
Customer intake and response
Guided intake forms you can edit	1 form	2 forms
Immediate email alert on every accepted request	✓	✓
Text-message lead alert	No	✓
Automatic confirmation for the customer	✓	✓
Instant Quote / Estimator widget	No	✓
Lead tracking and follow-up
Shared lead pipeline with stages	✓	✓
Follow-up reminders	✓	✓
Mobile callback and note logging	✓	✓
CSV export of your lead data	✓	✓
Reviews and reporting
Automatic review requests after won jobs	No	✓
Review monitoring and alerts	No	✓
First-party website analytics	✓	✓
Plain-English monthly report	✓	✓
Setup and support
Done-for-you configuration, installation, and testing	✓	✓
Support	Standard	Priority

Optional additions

Add a specific capability without changing the whole plan.

Use these options when your business needs one additional customer journey, notification method, reputation tool, service-area page, or migration service.

Free lead-flow audit

Free

Send us your website or listing. You receive a scored review of the customer request experience, the handoff to your team, and the improvements that matter most.

Review & Reputation Engine

$99 setup + $59/month on its own, or +$39/month on either plan

Ask satisfied customers for reviews automatically when a job is marked won, monitor new reviews, and use printable QR cards in the field. Included with Relay Pro.

Instant Quote / Estimator widget

+$29/month

Guide a customer through the information needed for a rough estimate and save the result as a structured lead your team can review. Included with Relay Pro.

SMS alerts + A2P registration

$99 one-time + $15/month

Add text alerts for new customer requests. We complete the required carrier registration, and carrier usage fees are passed through at cost.

Service-area landing pages

$99 + $29/month per page, or 3 pages for $249 + $69/month

Add service-and-city pages with guided intake and analytics while keeping your main website unchanged. Pages are written and hosted for you without ranking guarantees.

Website rebuild takeover

Website add-on pricing + $149 migration

Keep your domain while we rebuild the website behind it. Migration includes DNS cutover, redirects, and preservation of the content worth keeping.

Choose your starting point

Pick the smallest option that solves the problem you have today.

You can begin with a free audit, measurement, the full Relay system, or Relay plus a website. Your starting point does not lock you into a larger package later.

Start with the free audit when you want a practical review before buying anything.

Choose the $19 Website Report Card when you only need clear measurement on your current website.

Choose Relay when you need guided intake, immediate email alerts, a shared pipeline, reminders, and reporting.

Choose Relay Pro when you also need text alerts, review automation, an estimator, or a second intake path.

Add the Website when your current site is outdated, difficult to use, or nonexistent.

Request a custom quote for ten or more pages, multiple locations, complex routing, or specialized workflows.

What Relay is designed to own

Relay focuses on the customer journey from website request through response, lead tracking, follow-up, review collection, and reporting. It is intentionally separate from ongoing advertising, social media, and open-ended search marketing services.

Ads management
Blog writing retainers
Social media management
Open-ended SEO retainers
Guaranteed rankings, revenue, or lead volume

Subscription terms

Relay on your current website has a 3-month minimum term.
Relay with a website we build has a 6-month minimum term.
Annual prepayment includes two months free on each subscription.
Setup fees remain refundable until installation or website work begins.
After the minimum term, you may cancel and export your lead data and content.

How Relay fits with other tools

Relay handles the customer handoff your other tools often leave uncovered.

Field-service software

Scheduling and dispatch systems are strongest after a customer has become a job. Relay works earlier by improving the website request, alerting your team, and organizing the opportunity before scheduling begins.

Website platforms

Wix, WordPress, Squarespace, and custom websites provide the pages. Relay adds guided customer intake, immediate alerts, lead tracking, reminders, and reporting behind those pages.

Freelancers and website projects

A one-time website project can improve design and content. Relay adds the ongoing operational layer that continues handling customer requests, follow-up visibility, analytics, and reporting after launch.

FAQ

Common pricing questions

Can I keep my current website?

Yes. Relay installs on Wix, WordPress, Squarespace, and custom websites. The website add-on is optional and is intended for businesses that need a better website in addition to the lead system.

Can I buy only the website?

No. The standard website is available as an add-on to Relay or Relay Pro because every site we build is connected to the same intake, alerting, lead tracking, analytics, and reporting system.

What happens if I cancel?

Your lead data and content remain yours to export. If Oakwell hosts your website, the hosted site goes offline when the subscription ends, while your domain remains yours to move elsewhere.

Start with a useful assessment

See which Relay option fits the customer journey you have today.

Send us your website address. We will review the request experience, the information you collect, the handoff to your team, and the places an opportunity can stall. You will receive a scored assessment and a clearly priced recommendation.

Get my free audit